🔄 Cohort Analysis & Customer Lifetime Value

Advanced customer analytics using cohort retention matrices, cumulative LTV curves, and RFM segmentation — the gold standard toolkit for understanding customer loyalty and lifetime value.

Cohorts are defined by the month of a customer's first completed purchase. Retention rate is the share of cohort members who placed at least one order in a given month after joining.

Cohorts Analyzed

51

Total New Customers

61,063

Avg M1 Retention %

2.5

Avg M3 Retention %

2.1

Cohort Retention Matrix

Each cell shows the percentage of customers from that cohort who were still purchasing in that period. Period 0 = acquisition month (always ~100 %), Period 1 = one month later, and so on.

Retention Rate Trends

Track whether retention is improving or declining across recent cohorts.

New-Customer Acquisition by Month

How many new customers are we gaining each month?

Cumulative LTV Curves by Cohort

How much cumulative revenue does each cohort generate per original cohort member as time passes? Steeper curves indicate higher-value cohorts.

RFM Customer Segmentation

Customers Segmented

61,063

Overall Avg LTV

$119.43

Overall Avg RFM Score

3.0

Segment Size & Value — Treemap

Each rectangle is sized by customer count; tooltip shows average LTV per segment.

Recency vs Frequency Scatter (by Segment)

Each dot is a customer. X-axis = days since last purchase (lower = more recent), Y-axis = total orders. Color = RFM segment. Ideal customers appear in the top-left corner.

Segment Performance Details

No Results

Average LTV by Segment

Which customer segments generate the most value per person?